Fans of a classic chocolate from Nestlé were devastated after a decision made by the candy manufacturer. Nestlé announced that it will cease manufacturing the caramel bar Caramac. Even though it stated that it was “a difficult decision”, the manufacturer announced that the decision came due to the drop in sales of the product in recent years.
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Caramac was launched over 60 years ago and gained popularity due to its unique caramel flavor and yellow and red packaging. The news was announced this Tuesday (7), on Nestlé's social networks. In response to the news, consumers demonstrated their dissatisfaction on X (formerly Twitter), with one of them stating that the news “ruined my day”.
In the released statement, Nestlé said: “We know fans will be disappointed to see Caramac disappear, but this change will allow us to focus on our best-performing brands, as well as develop exciting innovations to surprise customers' taste buds. consumers.”
The post announcing the end of Caramac received more than 3,000 comments, with users from around the world expressing their surprise. In reaction to the news, a fan of sweet launched a petition in an attempt to get Nestlé to continue producing Caramac. However, the attempt was in vain, as the manufacturer has made its decision.
Caramac was initially created by Mackintosh’s, having been launched in 1959 in the United Kingdom. Since then, the sweet treat has been a mainstay in bakery catalogs across the UK. The product name is a combination of “Caramelo” and “Mackintosh”, chosen through a competition held at Mackintosh.
Since then, Caramac production has taken place in the United Kingdom. In 1996, manufacturing began in the northeast of England, where it is still produced today. Caramac has won over millions of fans due to its unique texture and flavor as it does not contain cocoa in its composition. Even though it was loved by many, poor sales performance was the decisive factor in ending production.
