Consumers find themselves in a dilemma involving the government, import taxes and online stores such as Shopee and Shein. The central question is how to minimize fees when making purchases on these platforms.
E-commerce has transformed the options available for online shopping, offering a wide range of products and attractive promotions.
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However, purchasing imported products from these sites requires specific considerations to avoid additional costs.
The e-commerce scene grew exponentially in 2020 and continues to rise, leading many consumers to opt for online shopping.
According to the survey "E-commerce Trends 2024″, carried out by Octadesk in partnership with Opinion Box, 62% of people make two to five online purchases per month.
In Brazil, 85% of consumers make at least one monthly purchase online. It is not surprising that companies like Shein, Shopee and AliExpress invest in advertising campaigns, including celebrities and influencers in television commercials, given their growing popularity.
A survey by Conversion shows that Shopee leads in number of accesses, with 140 million in June 2023, occupying third position, behind only Free market and Amazon.
However, it is essential to understand that the Brazilian government recently instituted taxes on foreign stores, previously without restrictions to sell to Brazilian consumers, making national commerce less competitive in terms of price.
Therefore, to avoid Shein and Shopee taxes and comply with legislation, it is essential to respect the minimum value of purchases to avoid being taxed by the IRS, which currently applies to purchases over US$50 (approximately R$ 250).
If you wish to purchase several low-value products, the strategy is to carry out multiple separate transactions, avoiding additional costs.
In short, despite recent changes in import rules, it is possible to explore the vast universe of purchases on Chinese platforms without suffering excessive taxes.
However, it is important to remember that the 17% ICMS is applied to all purchases, regardless of the value. Therefore, it is essential to be informed and follow the guidelines to ensure a shopping experience free from unpleasant surprises.
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